Company History
Founded by Lin Lin (she/her), songwriter and performing artist, the company grew out of years of intensive study and creative development at Berklee College of Music. Through coursework in harmony, songwriting, and performance, Lin built the skills to arrange complex compositions, lead recording sessions, and collaborate effectively with diverse musicians.
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The turning point came during a collaborative studio project with fellow Berklee students. While working on arrangements, Lin realized that traditional jazz alone sometimes felt too academic for younger audiences, while contemporary R&B or Pop by itself could lose the musical depth she valued. In that moment she saw an opportunity to bring these together, creating a sound that balanced sophistication with emotional resonance. When her peers responded with excitement, it became clear that this blend could connect more deeply with listeners. That realization marked the beginning of the business vision and continues to guide its direction today.
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Inspired by artists such as Jackson Wang, Tia Ray and Shan Yichun, the company carries forward the idea of merging Chinese and Western influences into a globally appealing sound, and focuses its work on live performance, recording, and OST collaborations.
Company Vision
The long-term vision of Atelier Lin is to become a globally recognized creative brand that merges music with fashion, culture, and social impact. In 7–10 years, the studio aims to expand into an independent label and creative agency that releases music, produces multimedia projects, and collaborates with brands across industries.
Social Entrepreneurship
Atelier Lin believes music has the power to improve mental health and social well-being. The studio will organize songwriting workshops focused on self-expression and stress relief, targeting young people and underserved communities. In addition, the studio is committed to environmentally conscious practices, such as digital-first distribution and eco-friendly merchandise production. According to the National Institute of Mental Health, nearly one in five U.S. adults live with a mental illness, and providing safe creative outlets can make a measurable difference.
Conclusion
Atelier Lin represents a fresh and ambitious vision for contemporary music creation. By combining R&B and jazz-inspired songwriting with bold visual identity and community-driven values, the business is positioned to connect deeply with listeners who crave authenticity and innovation. The financial plan demonstrates clear potential for growth, while the marketing and organizational strategies ensure longevity beyond a single release.
This business is more than a project, it is the foundation of a sustainable creative career. With strong skills developed through professional training, a passionate team, and a scalable model for revenue, Atelier Lin is ready to build a meaningful impact in the industry. The excitement is real, and the future audience is already forming. Continued support, collaboration, and investment will accelerate that momentum.
Thank you for taking the time to review this business plan. If you have any questions, ideas, or partnership interests, you are welcome to reach out.